Effective Communication for Successful M&A
Effective Communication for Successful M&A
3 PagesNXP Semiconductors Case Study During a corporate cultural transition such as an acquisition, centralizing employee communication and engaging employees becomes priority number one. Video can be the most compelling and efficient communication medium in times of transition. In December 2015, NXP closed a deal to buy Freescale Semiconductor, making NXP the fifth largest non-memory semiconductor supplier in the world. By leveraging video communication enabled by Kollective, NXP was able to facilitate a seamless culture shift for its new 30,000-strong global workforce, getting them on board with the new corporate strategy and direction to ensure continued business success. CULTIVATING TRUST, VALUE AND SUCCESS THROUGH VIDEO THE NXP CHALLENGE: • Ensure effective and smooth internal com
