Case Study EE: 4GEE To mark the release of EE's 4GEE Action Cam, in June 2015, British freerunner and urban adventurer James Kingston became the first person in history to walk across the iconic Wembley stadium arch. 4mediarelations were challenged EE and M&C Saatchi to maximise the national coverage of the stunt, across both TV and radio, which would be filmed and streamed live via the world's first 4G-enabled camera. The resulting broadcas

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