• Recent rebranding effort meant candidates and the community weren’t aware of what Northwell Health represented • One team recruiting for numerous hospitals, all with their own branding • Need to bring innovation to the hiring process Hiring process challenges Educating and engaging candidates into a complex health system with interviewing technology Client Northwell Health has a simple goal: Be better off tomorrow than we are today. But with more than 60,000 employees, one million annual applicants and 10,000 annual hires, managing to this goal in the talent acquisition department has its challenges. Northwell Health is a complex system with multiple companies and divisions – 22 hospitals, a research institute, insurance company, nursing and medical school,

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