Hawkeye Community College is a public two-year institution with campuses located throughout the Cedar Valley in Iowa. The college serves approximately 5,000 students and is focused on providing a high-quality, affordable education to learners at a variety of stages—from those fresh out of high school to adult learners returning to college. Because the institution serves such a wide variety of students with different needs and expectations, Hawkeye Community College began looking for a CRM system that would allow it to more easily support student engagement and build a foundation for student success. “Hawkeye is a mix of urban and rural students creating a diverse campus with unique needs,” says Lisa Ciesielski, associate director of advising and orientation at Hawkeye Community C

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