1 | Slack and Company, LLC | 233 N. Michigan Ave., Suite 3050 | Chicago, IL 60601 | T 312-970-5800 | W slackandcompany.com A brand new firm, a whole new brand The international law firm of Wildman, Harrold, Allen & Dixon LLP came to us with a challenge: help them rename and brand the new entity that would result from their merger with Edwards Angell Palmer & Dodge LLP—an Am Law 100 firm with a similar, more entrepreneurial legal practice, business style and client-service focus. After an in-depth, research-driven naming process, we unveiled legal and truncated brand names for the new powerhouse—Edwards Wildman Palmer LLP and Edwards Wildman, respectively—that honored both the l

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