Case Study easyCar A CTI Solution When business grows beyond expected estimations most people would agree it's a good problem to have. However, if you don't have the technology in place to handle the growth this 'good' problem can soon bite back. This case study examines the issues faced by the UK's leading low-cost car rental company as they reacted to the unprecedented growth of its national call centre. CUSTOMER BACKGROUND easyCar aims to offer outstanding value for money which means a reliable service at a low price. It is achieved by simplifying the product it offers, and passing on the benefits to the customer in the form of lower prices. easyCar aspires to re-invent the car hire industry which looked like the airline industry did five years ago, a cosy fraternity that re

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