Case Study

AACC Online Community Drives Increased Engagement

AACC Online Community Drives Increased Engagement

Pages 4 Pages

www.higherlogic.com © Higher Logic. All Rights Reserved Since 1948, Washington D.C.-based AACC has been dedicated to achieving better health through laboratory medicine. The association brings together more than 50,000 clinical laboratory professionals, physicians, research scientists and business leaders from around the world to focus on clinical chemistry, molecular diagnostics, mass spectrometry, translational medicine, lab management and other areas of laboratory science. AACC also provides programs that advance scientific collaboration, knowledge, expertise and innovation. When AACC launched its original online community in 2013, there were difficulties. While members – who range from highly experienced lab professionals and researchers to young trainees just out of school – a

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