Case Study

DWAYNE LANE’S THREE NEW STORES BECOME SELF-SUFFICIENT IN SEVEN DAYS

DWAYNE LANE’S THREE NEW STORES BECOME SELF-SUFFICIENT IN SEVEN DAYS

Pages 2 Pages

DWAYNE LANE’S THREE NEW STORES BECOME SELF-SUFFICIENT IN SEVEN DAYS Dwayne Lane’s Family of Auto Centers has been a fixture in the Everett, Washington community for decades. Its six locations–including three stores acquired in March 2016– represent nine new-car franchises that sell up to 500 new and used cars a month. The company’s success is based on delivering the most reliable and efficient customer experience. This delivery originates in powerful, easy-to-use technology. Back in 2005, Dwayne Lane realized its legacy DMS was too small and obscure to keep up with expansion plans. In addition to strong integration to tie future stores together, the group required a flexible DMS that would adapt to the group’s process and employees. Dwayne Lane also required a long- term partne

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