FOWLER AUTO GROUP FINDS INNOVATION IN A NEW DMS Fowler Auto’s story began in 1973 when Bill Fowler opened a Toyota dealership in Norman, Oklahoma. Today, the family- owned and operated business employs 600 people across six dealerships in Oklahoma City, Norman, Tulsa, and Broomfield, Colorado. The group counts on data to shape strategy and drive daily decisions to increase revenue across its stores. Forward-thinking technology powers this data-driven mindset and stacks the deck for dominance in the group’s markets. When Fowler Auto Group realized their legacy DMS provider wasn’t keeping up with their markets, they decided to consider new DMS options. The group was looking for the latest technology, access to real-time data, ease-of-use, and most importantly, a provider that wo

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