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Dutch Touring and Auto Club ANWB Teamed With Layar to Enhance the Pages of Kampioen - Europe’s 4th Largest Magazine.

Dutch Touring and Auto Club ANWB Teamed With Layar to Enhance the Pages of Kampioen - Europe’s 4th Largest Magazine.

Layar
Pages 5 Pages

LAYAR CASE STUDY: ANWB READER EDUCATION DRIVES SUCCESS – NOVEMBER 2012 –THE CLIENT: ANWB ANWB, The Royal Dutch Touring Club, is the Netherlands’ auto club for drivers - much like the AAA in the United States. It provides a unique blend of services for its members in the ?elds of mobility, tourism and leisure. The ANWB’s 127-year-old magazine, Kampioen (Champion), is Europe’s 4th largest magazine with over 5.3 million readers. SITUATION Kampio

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