Case Study
Canadian Publisher Glacier Media Implemented Interactive Print From Layar in 12 of Its Daily and Weekly Local Newspapers
Canadian Publisher Glacier Media Implemented Interactive Print From Layar in 12 of Its Daily and Weekly Local Newspapers
LAYAR CASE STUDY: GLACIER MEDIA INTERACTIVE PRINT GOES HYPERLOCAL – FEBRUARY 2013 –THE CLIENT: GLACIER MEDIA Glacier Media, founded in 1988 in Vancouver, is a publicly owned communications company and the largest publisher of daily newspapers, weekly newspapers and trade magazines in Western Canada. 77 local newspapers and over 150 total publications are currently published under the Glacier banner. SITUATION To complement its history of innov