SITUATION Since 1997, Leyton has grown from a small Paris-based consulting firm into a global advisory network of 15 offices worldwide. Its services help organisations to quickly improve their global financial performance. In the UK, Leyton specialises in optimising R&D tax relief, HR advice and employment legal services to customers in the biotechnology, software, engineering and manufacturing industries. The London-based team of 20 consultants and lawyers is supported by seven business development managers and 30 graduates who are responsible for prospecting and lead generation. These leads were previously sourced by attending events and relying on public data using Google, Companies House and other manual research processes. In 2013 DueDil was brought in to improve the qu

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