WWW.FORESEE.COM | CUSTOMER EXPERIENCE ANALYTICS CASE STUDY | DTE ENERGY “ForeSee showed us what our customers wanted on the website... that information is so powerful. Otherwise we’re simply guessing.” SUZANNE THORNTON CHANNEL MANAGER, DTE ENERGY DTE Energy Improves Customer Experience and Dramatically Reduces Costs with Continuous Website Improvements THE CHALLENGE: CUSTOMERS’ NEEDS AND EXPECTATIONS DIFFER BY CHANNEL DTE Energy is a leading energy and energy technology provider that supply both electricity and natural gas to customers throughout Southeastern Michigan. With 2.7 million utility customers, subsidiary Detroit Edison is the seventh largest electric utility company in the country. MichCon is DTE Energy’s natural gas distribution company.WWW.FORESEE.COM | CU

Join for free to read