Drop leverages Plaid’s Transactions to innovate faster, further and better. When the founders of Drop (earnwithdrop.com) set out to build their customer loyalty rewards platform, they envisioned a truly seamless user experience. To ensure they realized their vision, they turned to Plaid. Plaid’s Transactions product offers clean transactional data and simple integration, so that companies can focus on delivering the best customer experience in the least amount of time. In an industry plagued by friction at every turn—loyalty cards, online links, corporate partners calling the shots on ubiquitous, standardized offerings—Drop aimed to deliver a frictionless, customer-first approach. “We saw a big gap in terms of what transactions were being rewarded, and the types of rewards that

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