Case Study

Driven to innovate

Driven to innovate

Pages 3 Pages

Audi differentiates its brand experience using web content and digital asset management capabilities in Adobe Experience Manager Automotive leader Audi AG in Germany is among the world’s best known and most sought-after luxury brands, with vehicles renowned for innovative engineering, outstanding performance, and progressive design. Staying true to its motto, “Vorsprung durch Technik,” Audi continuously develops and delivers automotive breakthroughs that inspire millions of car enthusiasts. Every year, more than 156 million people visit www.audi.de and its siblings in other markets to read about the company’s latest innovations and explore the newest Audi models. The Audi website goes far beyond a place to simply communicate corporate information. Instead, it is a destination site

Join for free to read