Driving Results: German Automaker Shifts Gears to Focus on Experience-Driven Customer Engagement “ Informatica is the heart and soul of our data services, giving us the consistency and flexibility we need to react quickly to market changes.” Director Big Data and Analytics German Automaker Goals Solution Results •  Shiftfr omamanufacturing-focusedt oan experience-driv encust omerengagementmodel •  InformaticaIntelligentCloudSer vicesintegr ates bigdatafr omv arioussour cesofaut omobile purchaser information across the company •  Impr o v esaut ocust omerdataqualityfor experience-driv enengagement,whiler educing Salesfor ceapplicationspendb y87%b y eliminatingduplicater ecor ds •  Deliv eraunified,butuniquecust omerexperience

Join for free to read