The Dutch New-Motion, based in Middelburg, has been around since 2004, specialising in conveyor and handling systems for the food and beverages industry. Their mainly stainless steel transporting systems are used by manufacturers of dry-foods, who distribute their packaged products in boxes, bags or buckets. Thanks to a rigorous standardisation across the industry, New- Motion has been able to efficiently produce standardised modules with a limited amount of parts. These modules form the basis of their solutions. Standardisation has led to interesting and intensive partnership with preferred suppliers. Challenges in the Market Initially New-Motion built client-specific transport solutions for all phases of the production process that were technically complex or had non-standard

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