Case study: Driving innovation and knowledge management at the NSPCC m a n a g e m e n t c e n t r e . c o . u k/case_studies/case-study-driving-innovation-and-knowledge-management-at-the- nspcc-3/ NSPCC has an extraordinary achievement behind it – the transformational Full Stop campaign. But they are committed to stepping up to the next level of performance with a new fundraising target and strategy to ensure they deliver on their commitment to children. This case study explains how = m c = m c helped develop an integrated innovation programme- including creating 50 innovation champions across the organization. National Society for Prevention of Cruelty to Children (NSPCC) is the UK’s leading charity committed to protecting children. In 2002 it launched one of the most ambitious campaigns

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