As well as seeking to provide training on referencing systems, paraphrasing and citations to support students across the university, Martin wanted to use the programme to demonstrate the power and potential of online and blended learning – explaining that, in this way, the course has “driven innovation” in their community. In 2006, just 7% of Royal Holloway’s taught courses had some sort of presence on the university’s recently-established Moodle site. “It was a new era for us” , explains Martin, and by engaging all students with an interactive, multimedia course, he hoped to encourage them to ask for digital provision elsewhere too. Innovation Martin developed Royal Holloway’s Moodle to allow all students to be automatically enrolled onto the Avoiding Plagiarism course, and

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