Driving Credit Card Loyalty With Rewards CASE STUDY Reward cards continue to outperform non- reward cards when it comes to usage. The average purchase ticket for Vantiv credit card reward cardholders in 2013 was $73.90, compared to $65.21 for non-reward cardholders. The number of sales per active reward account increased 34% in 2013. This shows that although loyalty programs have changed along with the card industry, a financial institutio

Join for free to read