Case Study

Communication Federal Credit Union Targets Credit Card Growth

Communication Federal Credit Union Targets Credit Card Growth

Pages 3 Pages

© Copyright 2011 Vantiv, LLC. All rights reserved. 1 Oklahoma-based Communication Federal Credit Union (CFCU) wasn’t sure exactly how to breathe new life into its card program. Although the credit union had more than 50,000 members, fewer than nine percent were CFCU credit card holders. With such a low share of membership, CFCU’s card portfolio balances stood at only $4 million. Growing the card port

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