Adobe Customer Story “Deploying Adobe Marketing Cloud was the first step for success at T-Mobile with launching new strategies and experiences that get our customers’ attention.” Ryan Pizzuto, Manager, Web Testing & Optimization, T-Mobile T-Mobile, breaking barriers to service. Major wireless provider goes against the grain by ditching contracts and delivering the digital experiences that customers want. RESULTS TOP CARE Ranked first for Wireless Customer Care Performance for full-service mobile carriers from JD Power & Associates. DRIVE CONVERSION Boosted click-through rates for phones by up to 16% and average order values by up to 56% TARGETED EXPERIENCES Enhanced testing and targeting capabilities with customer data to increase relevancy SEGMENTATION Enabled granular

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