WORK Driven to Extremes CLIENTS 02 FEB 2017 Shell took Helix to extreme environments to show motorists how what a difference great motor oil makes Understanding Motor oil is dull. It may be a motoring essential but it’s often an “invisible” purchase, with brand selection undertaken by the local garage. But sometimes motorists are forced to make a choice and, when they do, we needed them to choose Helix. We realised that drivers only pay attention

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