Case Study

Don’t stick on a stamp – just write an SMS code.

Don’t stick on a stamp – just write an SMS code.

Pages 1 Pages

Swiss Post is bringing the physical and digital worlds together in an incredibly simple way: its customers can now buy stamps via SMS. The challenge: how can you radically simplify the franking system? Mrs Müller is sitting on a train, sorting through her e-mails and written correspondence. She quickly signs a letter and puts it in the envelope – all she needs now is a stamp! In order to make life easier for its custom- ers who find themse

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