COMPANY Domino’s Pizza, the second-largest pizza chain in the United States, was founded in the United States in 1960 and operates more than 14.000 stores in over 80 countries. It is known as the No. 1 pizza brand on deli- very. The greatest share of sales is made of customers using Domino’s Pizza’s delivery service. The expert for pizza making and pizza delivery opened its first store in Vietnam, in the country’s largest city Ho Chi Minh City, on 19 November 2010. By December 2018, the number of stores in Hanoi and Ho Chi Minh City had grown to 36. CHALLENGE In the past, Domino’s Pizza Vietnam relied on paper surveys at its stores to gather information on custo- mer satisfaction. For this, paper questionnaires were placed on the tables of the stores. Despite the offer of attra

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