STRATEGIC MEDIA RELATIONS DISNEY ON ICE AND MONSTER JAM – PUBLIC AWARENESS To increase awareness of Disney on Ice and Monster Jam for Feld Entertainment, a national event management company, and to coordinate media outlet schedules with performers while expanding event coverage to the Hispanic market. Communities in the greater Milwaukee area. Secondary target audiences included local and out-state media outlets. Feld Entertainment produces various live entertainment shows around the country. For the Milwaukee shows of Disney on Ice and Monster Jam, they recruited Bottom Line to raise awareness and attendance through print and television coverage. Bottom Line released news releases to various media outlets and developed 12-week, 8-week and 3-week public relati

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