1 ©2014 Technology Business Management Council. All Rights Reserved DIRECTV: Fail Fast, Innovate Often “We’re constantly looking at working as one organization, one company, on what our digital strategy is. I’m not a big proponent that you need to have a digital guru. I think you can do it with the roles you play, and we’ve done a pretty good job of laying out those roles and responsibilities, and built a pretty good partnership. In this c

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