Premium push-VOD: DirecTV Summary: DirecTV, the world’s largest Pay-TV service chose ATEME’s Kyrion File Encoder solution to offer a premium push-VOD catalog to its end-users while maintaining a pristine video quality enabling a Blu-ray like experience in HD. Customer requirements and expectations: DirecTV was looking to offer a premium push-VOD catalog to the end-user. The targeted solution had to meet the following requirements: A pristine video quality enabling a Blu-ray like experience in HD. The highest bandwidth efficiency to ensure from a fast download and play on the user’s Set Top Box. Customer challenges: Combination of a pristine quality and the lowest bitrates. Integration of the targeted solution into an automated workflow. Robustness of the transcoding process in regard

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