Lost in Translation: Understanding the Value of IT Investment Answer this: At your company, is IT considered to be mainly a cost center or is it regarded as a catalyst for innovation and growth? If you said “yes” to both, you’ve probably already recognized the issue: conflicting perceptions of IT’s true value to the business is a strategic misalignment that could threaten the company’s future performance—one that may already be stunting its growth.2 CFO I APPTIO This miscalculation of value often stems from an absence of understanding between IT and finance, when it comes to balancing tech spending with boosting business value. This can lead the organization to lose its financial footing. Lack of coordination often reflects the fact that IT lacks the necessary tools to

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