COMPANY OVERVIEW You name it, and Direct Home Supplies probably carries it. From clothing and nonperishable foods to automotive supplies and electronics, this six-year-old supplier ships millions of name-brand products directly to consumers through drop and direct shipping. The company prides itself on offering ready-to-ship, exceptional products at great prices. SITUATION Direct Home Supplies’ benefits to customers include not only the promise of high-quality home goods, but the guarantee of competitive pricing as well. With 2 million SKUs and around 800-900,000 ready-to-ship SKUs, moving fast is a must for the company. It’s also a task that can become incredibly time-consuming. Nowhere is this truer than when selling on Amazon. “It’s always a race to the bottom with Amazon,” sai

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