Are you devoting a lot of time to e-commerce activities you’d rather automate? Do you ever wonder if you’re maximizing your potential on marketplaces, or feel that important projects are being neglected because there just isn’t enough time? Charles & Colvard feels your pain. Like many niche online retailers, the maker of moissanite jewelry offers products that will appeal to countless e-commerce consumers— just as soon as they’re all connected to the brand through all the right channels. But growing a marketplace presence requires a lot of careful planning, fail-proof integrating and, most of all, industry expertise. Charles & Colvard had all of this and more once the company turned to ChannelAdvisor’s Self-Service Plus program. COMPANY OVERVIEW Charles & Colvard is the original crea

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