The Challenge At Digitcom, growth was the name of the game. As the company’s marketing team shifted from an inbound to an outbound strategy, they realized the need for a better, more robust B2B data provider that could help them streamline productivity and eliminate time wasted on manual prospecting efforts. “T o grow our customer base, we needed to both accelerate and expand our outbound prospecting efforts. However, before allocating any additional time or resources, we needed to make sure we had the right data in place to support our reps,” explained David Donnelly, Digital Marketing Manager at Digitcom. The Solution “With ZoomInfo, we’re able to segment and specify the criteria we use to quickly identify our best-fit accounts and contacts,” said Donnelly, “Rather than casti

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