ATTENTION. ALWAYS. Digital Transformation for a leading Indian Retail JewellerTHE CUSTOMER THE CHALLENGE The client needed to expand their market and develop an Omnichannel presence to achieve more visibility to the brand. It was not easy with all the competitors already present in the market. The main challenge was to digitize their business fulfilling following requirements: Creating awareness about their brand to Gen X and Y Build strong online presence Create multi-channel retailing operations Upgrade in-store digitization up to market standards Client was reliant on legacy systems and had a low adoption rate of emerging technologies which needed to be changed and brought up to date Our Customer is one of India's well-known jewelry retailers. Their business was based on bric

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