Case Study

Digital Menu Systems Driving Sales At UK McDonald’s Stores

Digital Menu Systems Driving Sales At UK McDonald’s Stores

Pages 4 Pages

SNAPSHOT McDonald’s UK has steadily increased its use of ComQi-powered digital menu board displays to influence customer purchasing behavior, with the switch to digital increasing average transaction sizes and improving promotional capabilities. DIGITAL MENU SYSTEMS DRIVING SALES AT UK MCDONALD’S STORES Executive Summary McDonald’s stores in the United Kingdom have been steadily testing and expanding the use of customer-facing

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