Case Study

Digital Marketing Solution Assessment And Strategy

Digital Marketing Solution Assessment And Strategy

DIGITAL MARKETING SOLUTION ASSESSMENT AND STRATEGY BANKING & FINANCIAL SERVICES CASE STUDY BUSINESS CASE A Fortune 500 financial services firm embarked on an ini- tiative to replace a legacy digital marketing tool used for tracking user activity on paid and owned digital properties. The legacy tool no longer met business needs in data qual- ity, reporting capabilities, and extensibility. Furthermore, CapTech’s research revealed the client lag

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