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A Mobile Assessment Framework

A Mobile Assessment Framework

CapTech Consulting
Pages 2 Pages

A MOBILE ASSESSMENT FRAMEWORK RETAIL & CONSUMER GOODS CASE STUDY BUSINESS CASE A customer engagement specialist at a manufacturing firm wanted to explore possible ways to enhance customer engagement via mobile devices. The manufacturer’s mo- bile engagement team completed a customer event map- ping exercise with the purpose of uncovering events in the lives of users that could be enhanced by a mobile experi- ence. Events included activities su

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