Digital Customer Journey Mapping for a Large Retailer Deep dive into 1st Moment of Truth, where the buyer actually hits the cart to proceed its purchase. Analysed the Post Purchase comment to create a feedback loop and identified the opportunities retailers can implement for better experience. Provided Key insights on Gen Z and Millennials purchase journey Indentified the influencer which Gen Z and Millennials closely follow/ look up to people for their purchasing needs Stage wise (Pre Purchase, Purchase and Post Purchase) sentiment break down Business Impact Client Global Strategy Consulting Company Industry Retail CASE STUDY www.course5i.com Business Challenges One of the largest global strategy, consulting & technology compan ies wanted to map the digital customer journ

Join for free to read