MERCURI INTERNATIONAL CASE STUDY DIFFERENTIATED SELLING © WITH LA POSTE www.mercuri.net Written by: Nicole Dereumaux, former CEO Mercuri International For more information contact: Henriette Linderoth Tel: +46 8 705 29 00 Email: Henriette.Linderoth@mercuri.dk THE CHALLENGE Traditional mail is decreasing every year. The French post office, La Poste, had seen the impact on revenues and the need to reinvent itself,

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