Challenge DHL needed to re-energise their workforce. Some of their senior and front-line employees were feeling disconnected and in certain markets their customer service reputation was suering as a result. DHL’s response was the ‘First Choice’ initiative; a multinational, multi- lingual engagement campaign that aimed to bring a renewed sense of belief and enthusiasm to their workforce. DHL RoadshowSolution We created a fully branded, immersive experience that took the message across the whole of Europe and the Middle East. It was a personalised, face to face campaign that set in motion their customerFar reaching campaign that ran for over 12 months Far reaching campaign that ran for over 12 months Re-engaged face to face with over 35,000 employees Re-engaged face to face with over 35,000

Join for free to read