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Developing a Sales Culture in Retail Banking

Developing a Sales Culture in Retail Banking

Human Synergistics International
Pages 4 Pages

1 Developing a Sales Culture in Retail Banking CASE STUDY INFORMATION SHEET humansynergistics.com Copyright © 2012 by Human Synergistics International. All rights reserved. The banking industry has responded to this need by employing two strategies: 1. Critical mass, whereby mergers and acquisitions provide efficiencies through increased size. 2. Sales and customer service, whereby banks emphasize sales and profit growth

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