Case Study
Develop Selling Skills For Top Sales Performance
Greene King Pub Company is a publicly quoted brewer and retailer in the U.K., and has been in business for over 200 years. Combining successful traditional ale brands with a forward thinking focus, Greene King has grown steadily, reporting sales in excess of 1 billion pounds. Joe Parks is the Free Trade Sales Director of the Brewing and Brands Division, which is responsible for the marketing, sales, production and distribution of Greene King's q