Case Study

Detroit Homecoming

Detroit Homecoming

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DETROIT HOMECOMING - Lambert COMPANY Detroit Homecoming is an annual invite-only event that aims to reconnect Detroit expats with their hometown by providing news, events, and opportunities to live, work, or invest in Detroit. PROJECT This is invite-only event brings a group of expats back to Detroit for a three days each fall. During the unique event, expats are able to experience the city, stimulate conversations and create new connections through organized dinners, tours and talks. Lambert serves as the PR partner in raising awareness of the event among media and helps to promote the stories of returning expats. TACTICSCoordination kick-off press conference Targeted media outreach to promote expats and leadership at the event Onsite media relations event support RESULTS The most recent

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