Case Study

Deployment of CRM driving 59% increase in sales enquiries

Deployment of CRM driving 59% increase in sales enquiries

Core 1 Alie Street, London, E1 8DE 020 7626 0516 hello@core .co.uk core .co.uk Short Overview • Pure Leisure is one of the leading caravan and lodge holiday companies in the UK • 11 Park locations in the UK Pure Leisure is one of the leading caravan and lodge holiday companies in the UK, with 11 park locations as well as Royal Westmoreland an exclusive golf, beach and spa estate in Barbados. The management of sales enquiries is crucial to growing their travel and tourism business. Before the project, PLG weren’t using a system for their sales enquiries. Customer data was managed using a collection of spreadsheets where data was inaccurately recorded and the process was inefficient and made using the data difficult and time-consuming. Developing better data capture Havin

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