Dentons needed a brand overhaul with a new and exemplary website that could position the firm as an industry leader
Dentons needed a brand overhaul with a new and exemplary website that could position the firm as an industry leader
3 PagesDentons Founded more than a century ago, the $2 billion brand has approximately 6,900 lawyers and professionals in more than 125 locations spanning 50 plus countries. Use Case Dentons needed a brand overhaul with a new and exemplary website that could position the firm as an industry leader. The task involved creation of an integrated website that increases customer engagement and effectively communicates the value proposition of the brand. Challenges In 2013, a merger took place of SNR Denton, Salans, and Fraser Milner Casgrain – to form Dentons. Thereafter, the brand realized the immense potential of website traffic, and so the primary challenge was to build a highly engaging user- experience driven website. Establish an integrated, new firm website, post multiple M&As in 2013 Create a r
