We studied thousands of inbound calls coming into dental practices and arrived at one bold conclusion: dentists would see a significant increase in booked appointments if they could simply get better on the phone. The most consistent, detrimental error that dental practices make is not answering the phone. In fact, our study revealed that 1 in 5 potential patients who called dental offices weren’t connected to someone who could help them. These unanswered calls weren’t merely the result of a busy office, but also of poor phone skills.

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