Case Study

Denny's, Inc. want to bring past memories into the present and encourage more recent experiences

Denny's, Inc. want to bring past memories into the present and encourage more recent experiences

Pages 6 Pages

Denny's, Inc. 870k Average Monthly Driving Directions Requests 290k Average Monthly Phone Calls 174% Growth in Local Pages Impressions What began as one 24-hour donut stand has evolved into Denny’s, America’s Diner, a global restaurant chain with over 1,700 franchise locations worldwide. “Our founder in 1953 was asked why he started Denny’s restaurants and said simply, ‘I love to feed people,'” recounts Chief Marketing Officer John Dillon. “ As a brand, we have poignantly held on to that love of purpose over the years and embraced it internally. We feed people, literally and emotionally, from all walks of life in the United States and around the world. We feed people’s souls. Anyone can walk in and connect with us in a different way than he or she would at a fast food place or even at a no

Join for free to read