Dell EMC Big Data Opportunity - Brands2Life Brands2Life was briefed to build EMC’s profile in the UK public sector. Our campaign centred on the big data opportunity for public sector savings and innovation. Activity focussed on building out possible public sector benefits of big data in collaboration with the Policy Exchange, feeding into a report on the topic. A suite of digital assets supported the report launch to over 100 media, political and online influencers, securing long-term engagement with officials. Within six months of launch, coverage appeared on CNBC, FT and the Guardian and the report helped trigger material sales conversations and pilot programmes.

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