CHALLENGE Enter new markets by publishing content in new formats A leading global scientific publisher with 55 publishing houses in roughly 20 countries in Europe, Asia, and the USA wanted to convert one of its lines of eBooks to the EPUB format. This conversion would allow the publisher to expand the market for its products to new devices, such as iPads, Nook eReaders, and Mobipocket eBook devices. Since the publisher was new to the EPUB marke

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