Success Story 1 NASCAR racing is synonymous with bleeding edge tech in tires, fuel, fire suits, and carbon-fiber hoods, among many, many other racing elements. But NASCAR and IT? Big data and analytics? You better believe it. For Joe Gibbs Racing, super high-tech is a critical part of the strategy and directly connected to team success. Winning requires not only a fine-tuned performance for speed, agility, and efficiency, but also the analytics and automated reflexes to execute with on-demand precision. For instance, track turns in the race circuit reward the most technically skilled drivers. At the Phoenix International Raceway in Arizona, for example, how hard you brake in Turn 1, maneuver the tight bend in the Dogleg down the backstretch, or avoid the front stretch wall as you

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