Case Study

Defining Distinct Brands

Defining Distinct Brands

Pages 1 Pages

Ascena Retail Group, Inc., is a leading specialty retailer of apparel for both women and tween girls in the United States, Canada, and Puerto Rico. Ascena’s dressbarn, maurices, and Justice brands are focused on meeting the needs and preferences of three distinct audiences. Ascena integrated Esri ® geographic information system (GIS) analysis tools, demographic data, and map visualization services into its business processes to better anal

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