Case Study
Defining Distinct Brands
Ascena Retail Group, Inc., is a leading specialty retailer of apparel for both women and tween girls in the United States, Canada, and Puerto Rico. Ascena’s dressbarn, maurices, and Justice brands are focused on meeting the needs and preferences of three distinct audiences. Ascena integrated Esri ® geographic information system (GIS) analysis tools, demographic data, and map visualization services into its business processes to better anal